Panel Discussion

Building Digital Loyalty Programs That Work

Thursday November 5th, 2020

1:00PM - 2:00PM

The link to the event will be provided on the day of the event.

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Event details

Consumers today are spoiled for choice, with an endless array of options when it comes to deciding where to eat, what shoes to buy, how to pay, and how often they want a service.

A digital loyalty or incentive program can make that choice easier and set a brand apart from its competitors. In fact, the average US household is enrolled in up to 29 different loyalty programs, but only actively uses 5-12 of them. So, how do you build a loyalty program that actually works? 

Join us for a discussion with marketing, product, and data leaders involved with some of the world’s top digital loyalty programs as we explore how they keep customers coming back for more.

 
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Speakers

Laura Brodie

Laura Brodie

Director, Customer Lifecycle and Growth at Ritual Vitamins

Adam Cooper

Adam Cooper

Digital Director at McDonald's Canada