The grocery delivery space is Canada has suddenly become a very competitive area.
Instabuggy is officially launching in Vancouver and the Greater Vancouver Area today, as the grocery delivery services adds the largest city in B.C. to its repertoire. The service was previously only available in Ottawa and its hometown of Toronto.
Shoppers will have access to hundreds of thousands of items from stores like Petsmart, FreshCo and Rexall. Costco is also a store Instabuggy users can order from–no membership needed. The prices of items are the exact same as in-store, and sale prices are honoured as well. This model is different to competitor Instacart who charge a slight mark up as well as a percentage-based service and delivery fee.
This in-store pricing model is a new announcement for Instabuggy as the company shifted to try and fight off new competitors in the space.
Instabuggy charges a flat $19.98 fee for packing and delivery in as little as one hour. An extra $9.98 is added for each additional store a user wants to order from. There is no minimum or maximum size order for Instabuggy.
The Canadian grocery delivery space has become heated in the past month, as Loblaw announced a partnership with Instacart to deliver groceries. Longo’s also doubled down on delivery by recently announcing the acquisition of Grocerymarket.ca. The grocery chain will integrate the service into their Grocery Gateway service.
Walmart even teamed up with Google to enable voice ordering for home delivery recently as well. It can be argued all of these recent developments come as a response to Amazon’s purchase of Whole Foods and the decision to both slash prices and expand delivery options.