Longo’s Double Down on Online Delivery, Buys Grocerymarket.ca

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Longo’s is ramping up their online grocery delivery services.

The Vaughan-based grocery chain announced the acquisition of Grocerymarket.ca as well as the expansion of its Grocery Gateway headquarters and the launch of a pilot project.

Longo’s has integrated the offerings of Grocerymarket.ca—an online grocery delivery service catering to businesses—into its existing Grocery Gateway offering. Businesses looking to order from Grocerymarket.ca are redirected to the Longo’s operated website. Terms of the deal were not immediately disclosed.

Longo’s also announced it has tripled the size of its headquarters to a 150,000-square-foot space, allowing the grocers to almost double their inventory, jumping from 10,000 to 18,000 items stocked.

“Grocery Gateway has twenty years of experience perfecting the art of online grocery delivery,” said Anthony Longo, CEO of Longo Brothers Fruit Markets. “We’re experiencing unprecedented growth in new customers and existing customer orders that demanded the tripling of our facility to meet demand.”

With Loblaws, Amazon, Metro and Walmart all powering grocery delivery services in select provinces across Canada, Longo’s is keeping pace by testing out a new delivery option too.

Starting this week, Grocery Gateway shoppers will be able to have their groceries delivered to Penguin Pick-Up locations in Leslieville, Yorkdale, Queens Quay and Oakville as part of a pilot project. The pilot has been set up to assess shopper demand for picking up ordered groceries themselves compared to having the groceries delivered to their door.

“Expanding our Grocery Gateway for business customers by acquiring GroceryMarket.ca and increasing delivery options through Penguin Pick-Up will support this continued growth,” said Longo.

Longo’s-owned Grocery Gateway allows shoppers to purchase fresh and frozen food along with household items and even beer and wine. Customers will now be able to select home delivery, in-store pickup or Penguin centre pickup.

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