Twitter has found its first partner for its push into round-the-clock streaming television: Bloomberg Media.
According to the Wall Street Journal, Twitter is partnering with Bloomberg for a round-the-clock streaming television news service on the social networking platform.
The partnership will be announced later today at a Bloomberg event attended by Bloomberg founder Michael Bloomberg and Twitter CEO Jack Dorsey.
The yet-to-be-named channel is expected to begin operations this fall and will stream news produced solely for Twitter 24 hours a day, seven days a week.
Dorsey said in an internal memo last October one of the company’s missions was defined as being the “people’s news network”.
Twitter made a push into news and sports on mobile devices last year and this foray could pique the interest of a media company as an acquirer.
Its most notable broadcast arrangement thus far was its deal with the National Football League to broadcast Thursday night games last season. Amazon has since acquired the rights to live stream football games this season.
Twitter’s user growth has stalled in the past few quarters and the company has been trying to convince advertisers that it will strengthen its user base. As part of its efforts, it has updated its product offerings including live video broadcasts from its app and launched new features to attract users.