The National Football League has reached a deal with Amazon to stream 10 Thursday night games for Prime members.
According to sources cited in the Wall Street Journal, the one-year agreement is valued upward of $50 million, which is a near five-fold increase over a similar transaction the NFL secured with Twitter last year.
The games will still be available on cable television in addition to Prime’s approximately 60 million members.
Prime Video is a challenger to Netflix and Hulu, but this push into entertainment is an area that incumbent content streamers have avoided.
JACKSONVILLE, FL - AUGUST 14: A general view of the gold NFL shield on the field before the Pittsburgh Steelers played against the Jacksonville Jaguars in an NFL preseason football game at EverBank Field on August 14, 2015 in Jacksonville, Florida.The NFL is using the gold shields in all the stadiums in honor of the 50th Super Bowl. The Jaguars defeated the Steelers 23 to 21. (Photo by Don Juan Moore/Getty Images)
