Snap is adding searchable Stories to its popular Snapchat app, the company announced this week.
“Since we launched Stories in October 2013, Stories have evolved from singular, personal perspectives to include collective narratives created by our entire community with Snaps submitted to Our Story and curated by our team,” the company said.
We’ve built a new way to understand what’s happening in Snaps that are submitted to Our Story, and to create new Stories using advanced machine learning. The results have been amazing: you can search over one million unique Stories on Snapchat.
Stories in Search is rolling out this week in select regions, according to Snap.