Facebook may be working on an app for set-top boxes such as the Apple TV, according to The Wall Street Journal.
The app, says WSJ, is part of multiple projects with the collective goal to expand the social network’s video content offerings.
Sources told the Journal that Facebook wants to license long-form, TV-quality programming that would be accessible through the company’s app, which would run on set-top boxes—not movies or television, but rather news, sports, and viral content.
Facebook is among the world’s largest players of video content, but virtually none is original. Video content is consumed en masse via the social network, but its platform does not lend itself to a quality experience.
The WSJ was unable to pinpoint when Facebook could officially launch the app—there are many balls in the air currently—but this year is possible.
The Facebook logo is pictured at the Facebook headquarters in Menlo Park, California, in this January 29, 2013 file photo. Facebook Inc advertising business grew at its fastest clip since before the company's May initial public offering, helping the company's revenue expand 40 percent to $1.585 billion. REUTERS/Robert Galbraith/Files (UNITED STATES - Tags: BUSINESS LOGO)
