Fitbit Adds Tools of Inspiration, Personalization to Health Platform

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Fitbit is enhancing its health and fitness platform to deliver smarter guidance and more motivation through new interactive features in the Fitbit app and Fitstar Personal Trainer app and updates to Fitbit Blaze.

Announced at CES 2017 in Las Vegas, these features include a social experience through a new Community section and tailored insights with Personal Goal Setting in the Fitbit app; personalized guidance with a new Fitstar Personal Trainer app; and advanced fitness features coming to the Blaze.

“In order to help drive true behavior change, you have to make health fun, engaging and meaningful,” said James Park, CEO of Fitbit. “With these latest advancements, we’re delivering even more ways to interact with your social network and provide a smarter, more tailored experience, transforming the personal value of Fitbit devices from beloved fitness trackers to an integral part of your life.”

Over the past year, Fitbit saw a 98% increase in the number of users who have at least one friend on the Fitbit platform with overall Fitbit users averaging more than six friends, and data also shows that having support from friends and family helps you move more, with users who have one or more friends taking 700 more steps per day on average than users without friends on the platform. This is the driving force behind Community, which helps fitness enthusiasts connect with other users.

Cardio Fitness Level and Relax guided breathing sessions, which first appeared on the Charge 2, are now coming to the Blaze, as well as three new clock faces. The updated Blaze will be available in February.

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