According to CEO Tim Cook, sales of the Apple Watch are higher than ever.
Apple’s head told Reuters that sales reached a new high during the first week of holiday shopping, putting the device on pace for its best quarter yet.
“Sales growth is off the charts,” Cook told Reuters by email.
But data from the International Data Corporation suggested Apple Watch shipments dropped 71% year-over-year.
Cook denied this claim, but also declined to refute it with Apple’s own sales data. The Apple Watch is falls under the company’s “other products” category, lumping sales in with hobby devices like the iPod and Apple TV.