Fitbit Makes A Splash With Updated Products, Accessories

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Fitbit is kicking off the week is with a bang, announcing several product improvements and updates. The most dramatic changes are to the Charge 2 and Flex 2.

Among the changes to the Fitbit Charge 2 are interchangeable wristbands, a four-times larger screen, mid workout stats thanks to a continuous heart rate monitor and a snapshot of your fitness based on collected heart-rate & fitness data.

“Automatically find out how fit you are with a personalized cardio fitness level and score, based on your estimated VO2 Max, that are calculated using your user profile, heart rate and exercise data,” said Fitbit in a press release on Monday,” Plus, get guidance to take action and improve your score over time by increasing exercise frequency, intensity, or by reaching a healthier weight.”

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Additionally, the Charge 2 is also introducing a relaxation app built into the device. “Charge 2 offers a relaxing mindfulness experience that calms your body and mind through personalized deep-breathing sessions called Relax.” The beat-to-beat changes in heart rate determine a the user’s personalized breathing rate for each session. Two and five-minute sessions display real-time heart rate visualizations, animations and vibrational cues to help the user align each inhale and exhale with the guide. “Research has shown that developing a long-term guided breathing practice can have health benefits that include reducing stress and anxiety, and lowering blood pressure,” stated Fitbit.

The Flex 2, however is focused on a smaller, sleeker, water-proof design that includes a wide variety of accessories. The device is 30% smaller than it’s predecessor as well as interchangeable bands, necklaces and other designer accessories. The Flex 2 is Fitbit’s first foray into swim-proof (and shower proof) devices, including an automatic swim tracking feature. It would seems the Flex 2 is Fitbit’s attempt to create a smaller, customizable device that is more attractive to a wider audience, especially when considering its array of premium accessories, including “luxe, premium mirror-finish bangles in silver stainless steel, and 22k-plated gold or rose gold stainless steel, or elegant lariat-style necklaces in silver stainless steel or 22k-plated gold stainless steel.”

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The new Charge and Flex are ready for pre-sale now and will hit retail stores in September and October, priced at $150 and $100, respectively.

 

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