Nefarious Dating Site Ashley Madison Changes Slogan, Corporate Identity

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“Life is Short. Have an Affair.” For years this was the cheeky slogan of Ashley Madison, a dating site targeting people who wanted to cheat on their spouses.

But last year the Canadian-based dating site, owned by Avid Life Media, faced major backlash following a hack which exposed its shady business practices. After hiring new management—founder Noel Biderman left a year ago, shortly after the blow-up—the slogan has been changed to “Find Your Moment.”

Also, Avid Life has rebranded to Ruby Corp.

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