Digital Domination: The Duopoly of Facebook and Google

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Facebook and Google dominate the internet. On their own, they are powerful properties—then factor in how Google owns YouTube and Facebook owns Instagram and you realize just how iron-strong their grip is.

According to fresh data from comScore, these two companies own the eight most popular mobile apps. Facebook leads them all with an incredible 79% reach, followed by Messenger at 65%. Google then claims the next five in a row: YouTube Maps, Play, Search, and Gmail. In eighth is Instagram. Screen Shot 2016-06-24 at 8.09.48 AM

But it’s not just mobile apps that these two tech titans own. The top two online video content search properties are Google and Facebook. And the top two multi-platform digital properties? Again, Google and Facebook.

We should not be surprised, of course. Everyone has a Facebook account and everyone searches Google and these companies have been smart about growing their vast networks. Still, it’s pretty crazy—and perhaps a touch scary—to consider how far, and how deep, they reach.

 

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