Ontario-born gShift, a provider of web presence analytics for brands and agencies, announced at MarTech Conference that it has acquired InNetwork, an influencer marketing platform company based out of Halifax, in an all-stock deal.
The integration of the two companies’ platforms provides digital agencies and brands with a unique marketing technology suite for planning, optimizing, amplifying and reporting on content marketing strategies and investments.
“A modern digital marketer with a content-centric approach to building awareness for a brand and driving the customer journey is always thinking about developing and positively impacting their audiences,” says Krista LaRiviere, CEO at gShift. “Acquiring InNetwork and adding influencer identification and management to gShift’s existing suite of software strengthens the entire content campaign process and helps marketers get their message to target audiences, through highly-targeted social influencers.”
gShift’s customer base now has access to influencer marketing capabilities and InNetwork’s customer base has access to gShift’s web presence data, smart URL technology and reporting.
“Influencers have the ability to amplify marketing messages and are an extension of SEO, content marketing and social investments,” says Chris Keevill, Cofounder of InNetwork. “This level of off-site analytics has previously been unavailable and enables marketers to measure the impact influencer marketing is having on overall web presence optimization.”
The InNetwork team will join gShift and both the Barrie and Halifax offices will be maintained.