Adobe’s Vision of a ‘Connected Creative Canvas’ Comes to Reality at MAX

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At MAX 2015, Adobe expanded its vision for a seamless workflow across devices, platforms, and apps.

The company’s Creative Cloud offering looks to become a a “connected creative canvas” where people create and share their work from anywhere. Adobe wants to combine desktop and mobile apps with a marketplace for assets and talent and a social community—and, following announcements at MAX in Los Angeles, it’s closer than ever to achieving this.

Adding to Creative Cloud momentum, the company this week shipped two new mobile apps, Photoshop Fix and Capture CC, enabling quick retouching and asset capture on the go and announced new touch capabilities across Creative Cloud desktop applications including Photoshop CC, Illustrator CC and Premiere Pro CC.

Adobe also highlighting its patented CreativeSync technology, which powers connections between desktop and mobile apps and the assets creatives use every day, as well as the imminent addition of video content to Adobe Stock, the company’s royalty-free collection of assets.

“Creative Cloud has become the de facto platform for all creatives, providing the tools and services to fulfill every creative need,” said Bryan Lamkin, senior vice president and general manager, Digital Media at Adobe. “Being connected to your assets, team and projects, at all times, is critical to today’s designers.”

Adobe also announced Adobe Portfolio, a new way to create simple portfolio websites. Available soon, Portfolio comes free with any Adobe Creative Cloud plan, delivering layouts ideal for any creative field, from photography to fashion, the company says.

More than 7,000 people attended MAX this year, making is Adobe’s largest creativity conference to date.

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