New Rules of Marketing: Behind the Changing CMO Role
Wednesday August 19th, 2020
1:00PM - 2:00PM
The link to the event will be provided on the day of the event.
Traditionally, Chief Marketing Officers (CMO) were responsible for developing marketing strategies that increase brand awareness and affinity. A complex role, the position required dynamic, experienced leaders who could work across departments and disciplines to get results.
In the last few years, though, the CMO role has continued to evolve, with professionals needing to implement new digital strategies and processes, all while overseeing business growth and user experience.
Join us for a discussion with global CMOs as they share their day-to-day work experiences, how their roles have evolved, and what skills they think are most important for marketers today and in the future.
Watch for leaders joining this panel!
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