Foot Locker Launches Interactive Nike Fan Hub via Google Slides

'The Endless World of Air Max' offers sneakerheads access to virtual events and special prizes.

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Need to Know

  • Foot Locker has launched a new interactive experience for sneakerheads—a digital hub called The Endless World of Air Max.
  • The hub is part of an ongoing ‘Discover Your Air’ partnership with Nike to bring new products to Foot Locker customers in innovative ways.
  • Hosted on Google Slides, the entertainment hub features events like trivia and live-streamed art competitions, the chance to win special prizes, and more.
  • After hitting a record sales day in the first quarter, the athletics retailer has invested $275 million in its digital strategy this year.

Analysis 

Foot Locker has launched a new culture and entertainment hub for sneaker fans—and it’s using Google Slides to do it. The unique new offering will act as a fan-focused platform that features events such as livestreamed art sessions, Air Max Trivia, special prizes, and more.

The new hub, called The Endless World of Air Max, is part of an ongoing ‘Discover Your Air’ partnership with Nike that showcases and links to a premium and extensive selection of Nike Air Max models.

Given the ongoing effects of the COVID-19 pandemic, many retailers are looking to connect and engage with their shoppers in new ways. By working with a team of illustrators, typographers, and graphic designers, Foot Locker has reimagined the use of Google Slides by creating an interactive, evolving platform, made for sneakerheads, by sneakerheads.

“We set out to engage our customers with relevant content and unique experiences for ‘Discover Your Air’ on Google Slides — a tool that is endemic to sneaker culture,” said Richard McLeod, VP of marketing for Foot Locker, North America. “We created The Endless World of Air Max to highlight Nike Air Max culture at Foot Locker while offering a fun and seamless shopping environment for our sneaker community.”

Customers can visit The Endless World of Air Max to access events such as Air Max Trivia—a multiple choice quiz with the chance to win a new pair of Nike Air Maxes, Air Max Master Class—an audio class discussing the details and facts about Air Max, and can even compete in a livestreamed art competition. 

Thanks to unprecedented record sales in 2020’s first quarter, clearing $115 million in just one day, Foot Locker has ramped up its digital strategy. The athletics retailer invested $275 million for the year in reimagined retail stores, digital platforms, and other initiatives to help connect with customers. 

Now, users can enjoy Foot Locker’s latest digital iteration on Google Slides by heading to discoveryourair.com. 

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