KFC Integrates Online Ordering with Google Maps and Assistant
The world’s largest fried chicken chain is now meeting customers where they already live: Google
Need to Know
- Canadians can now find and order KFC on Google Maps, Search, or Google Assistant.
- By going to where customers already live, KFC wants to come out ahead of other Quick-Service Restaurants (QSRs) like McDonald’s, Chipotle, and Taco Bell.
- KFC announced that it plans to have its digital orders exceed offline orders by 2022.
- KFC had $26 billion in sales in 2019.
Analysis
It’s going to be even easier to order KFC now that the chain’s fried chicken will be available on Google Search, Maps, and Assistant.
In an effort to go to where the customers are, KFC is introducing “Order Online” buttons on Google properties that will allow customers to browse for their nearest KFC location, place an order for delivery or pickup, and enjoy their lunch—all without leaving the Google platform. Whether you prefer to browse on your phone or ask Alexa to do the heavy lifting for you, fried chicken is now just a few minutes away.
This integration comes on the heels of KFC’s new feature that uses AI to let customers order by “speaking” with Colonel Sanders himself.
“We want to make every KFC order easy for our customers”, said Jason Cassidy, Marketing Director, KFC Canada. “We are excited to work with Google on their innovative food ordering platform and believe it gives customers the frictionless experience they are looking for.”
This digital push aligns KFC with other forward-looking QSRs like Chipotle and Taco Bell who are growing their digital platforms as quickly as they can with loyalty programs, personalization, and drive-through, order online and pick up options.
KFC’s goal is to have digital orders exceed offline orders by 2022. The first step of digitization is to make the ordering process as seamless as possible, which makes sense considering over 92% of Canadians use Google.
