Need to Know
- Jimmy John’s new loyalty rewards program ‘Freaky Fast Rewards’ sees over 2 million sign-ups since its pilot launch in March.
- The program allows customers to order, collect, redeem and pay all through a specialized mobile experience.
- The fast-food restaurant has nearly 2,800 locations across 43 states many of which are franchised.
In the hyper-competitive restaurant industry visit frequency and customer loyalty are keys to success. US sandwich company Jimmy John’s is hoping to capture both with the rollout of their new digital customer loyalty program, ‘Freaky Fast Rewards’.
The fast-food chain tested out the new loyalty program for eight-months in select locations. CMO John Shea found the results “encouraging” with nearly 2 million signups since March and more than 1.7 million total rewards redeemed to date.
Jimmy John’s says the loyalty program will continue to deliver on the brand’s signature speed. ‘Freaky Fast Rewards’ digital experience has been designed to ensure a frictionless customer experience from sign-up through to earning, redemption, and payment.
The program features one-tap technology, allowing members to use Apple Pay or Google Pay to earn and pay by tapping their phones. It is also integrated into jimmyjohns.com and the mobile app encouraging customers to order ahead.
“At Jimmy John’s, we have amazing customers, and we’re committed to rewarding them for their loyalty,” CMO John Shea said in a release. “Freaky Fast Rewards is a best-in-class program that makes earning rewards fast and easy.”
Personalized messaging and increased redemption options help brands stand out in the crowded restaurant space. ‘Freaky Fast Rewards’ joins a growing list of programs currently available to restaurant-goers. Starbucks’ loyalty rewards program has over 16 million US members, and the coffee chain reported that those Rewards transactions accounted for 40% of tender in US company-operated stores in the past two years as of December 2018.
Chipotle also recently launched a rewards program that has already generated 7 million downloads. The program is attracting new customers, increasing customer visit frequency, and providing the business with valuable sales and customer data.