A new survey by TD Bank has revealed that more than half of Canadian first-time homebuyers are anxious and afraid that they’ll forget to take a crucial step as they gain their foothold on the property ladder.
It’s no wonder that nearly one quarter of those polled say that the home-buying process stresses them out.
TD Bank is hoping to relieve some of that stress with a new mortgage concierge service within its mobile banking app.
Using geolocation technology, the new service connects customers with mobile mortgage specialists who are nearby and available, offering seamless access to mortgage advice for TD mobile customers.
The concierge service is powered in part by technology developed by Canadian fintech Flybits and leverages the company’s secure, cloud-based mobile intelligence platform that matches location-based data from a customer’s mobile device with real-time information that now includes the location and contact details for TD mobile mortgage specialists.
“Our mortgage concierge service is a great example of how we are focused on developing connected and personalized experiences for our customers that add value and help them achieve their personal financial goals,” says Rizwan Khalfan, Executive Vice President and Chief Digital and Payments Officer, TD.
“Home ownership is a goal for many of our customers and we saw an opportunity to look at how we can improve on the overall process and experience. This latest enhancement to our app helps us ensure we’re offering relevant, meaningful experiences for our customers and is a great first step towards transforming how we meet their needs in the future.”