Uberflip has raised a $41 million Series A investment round.
The Toronto-based company is a cloud-based content experience platform that looks to help business marketers create unique content experiences at scale. Uberflip can help companies boost engagement and build leads by leveraging the right content to meet objectives and goals. This new funding round was led by Updata Partners.
“Marketing strategies like ABM, Personalization and Sales Enablement all hold incredible opportunity and promise, but as they gain prominence, marketing leaders are left struggling to adopt and integrate them in a cohesive way,” said Randy Frisch, Uberflip co-founder, president and CMO. “These new go to market strategies create the perfect storm for Uberflip—helping marketers increase engagement and accelerate revenue by delivering personalized content experiences at scale.”
So far, Uberflip has attracted more than 1,000 companies as customers, including Schneider Electric, MongoDB, and Pivotal Software. The platform helps fill the void between companies that know the value of personalization but cannot undertake the process themselves. Reports have shown that 80 per cent of consumers are more likely to do business with a brand that has personalized experiences, but less than 10 per cent of marketers are actually effective at it.
“Uberflip’s new funding validates our vision and demonstrates excitement around the category of content experience which we’ve worked so hard to create,” said Yoav Schwartz, Uberflip co-founder and CEO. “This investment will be used to support ongoing product development aimed at enabling personalization, increasing engagement, and accelerating audiences along the buyer journey.”
Some of those new features include Uberflip’s new AI engine that provides personalization on top of the company’s core marketing platform. The AI platform can leverage visitor intent through machine learning and natural language processing to offer content that is adapted to a user over time.
The funding will also help Uberflip capitalize on the newest trends in marketing including account-based marketing, alignment with sales, inbound marketing and more.
“Marketers have traditionally limited their definition of content marketing to creating content assets,’ said Schwartz. “Uberflip is in a unique position to help them turn standalone content assets into personalized content experiences in a way that builds engagement and revenue.”
In case you wanted to meet the Uberflip team, their well-known event Startupong returns tomorrow on April 25 to raise money for SickKids hospital.