Three Things You Should Know About Amazon Prime Day

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Tomorrow is Prime Day, Amazon’s signature sales event.

The 30-hour annual sale, now entering its third year, is quickly becoming summer’s version of Black Friday, with discounts across thousands of items available to online consumers.

When is the sale?

Prime Day is technically July 10. But this year, Amazon Prime Day starts at 9pm EST on July 10, so most North Americans can access the sale by the time they finish dinner.

And it’s a 30 hour sale, so the discounts don’t stop until July 13 at 3am EST.

What can I save on?

In 2015, Prime Day focused on Amazon’s own products, like the Kindle and Echo. Now, however, discounts span virtually all categories across the expansive digital store.

One thing to note, however, is that not all discounts extend the full 30 hours. New deals are constantly rolling out, so if you’re looking to save on something specific, you’ll have to keep your eyes peeled.

What’s the catch?

Here’s the ultimate caveat (not that it should surprise you): only Prime members can access the deals. Prime is Amazon’s paid subscription service that grants unlimited fast shipping and other perks like music and video streaming libraries.

If you don’t have Prime, you can try a free 30-day trail to the service to access the sales. Students in the US can try Prime free for up to six months. According to CIRP, there are already 85 million Prime members in the US alone.

Amazon Prime Day is available to customers in 13 countries, including Canada, Mexico, Japan, China, and the UK.

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