A Call to Action for Companies to Invest in Virtual Reality Research

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The Canadian Film Centre’s Media Lab has released its latest study on the nation’s virtual reality ecosystem.

The periodic report, titled “Pulse on VR: A Living Ecosystem,” was generated in collaboration with OMERS Ventures and Nordicity. It captures the workflows, tools, challenges and opportunities that VR creators and technologists face in an ever-changing landscape.

”Pulse on VR reached more than 200 companies across Canada employing almost 1,400 people working on VR projects,” said Ana Serrano, CDO, CFC. “We know there is a growing industry here and this is just the start. Pulse on VR will help us track the evolution of this industry.”

The “living” study is calling for both new and return participants to join and update their data, thereby contributing to an accurate snapshot of the evolving field.

“While the VR sector is in the early stages of its development, many Canadian startups, especially in the content and services segment, are building strong global brands,” said Prashant Matta, Senior Associate, OMERS Ventures. “Over the next few years, we expect an increasing level of startup activity in applications beyond entertainment.”

The initial findings of the study were revealed at the House of VR in Toronto earlier this week.

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