Hootsuite this week launched Amplify for Selling, a mobile-first solution designed to help sales teams be successful on social by generating leads and fostering relationships that drive revenue. The move signals a strong emphasis on enterprise customers for Hootsuite as it seeks new growth areas.
“Sales reps are constantly under pressure to find and develop qualified leads in order to meet quota,” said Koka Sexton, Global Industry Principal at Hootsuite, and one of the most recognized social selling experts in the technology industry. “Hootsuite’s Amplify for Selling solution empowers reps to leverage social to nurture and build rewarding relationships that can turn into closed deals, faster.”
The social media management platform also released the results of a study conducted by Forrester Consulting on social and sales. According to the report, “virtually all respondents see value in social selling; only 2% reported having no plans for establishing a program.” In addition, only 20% of marketers and sellers indicated that sales teams typically execute all social selling activities, from developing their profiles to tracking leads.
With Amplify for Selling, organizations can more effectively use social to drive top-line results, according to Hootsuite.