Facing Threat, Apple Plans to Overhaul Laptop Lineup at WWDC: Report

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Apple has plans to update its laptop lineup during its annual Worldwide Developers Conference, if a new report is to be believed, despite the event rarely featuring hardware announcements.

According to people familiar with the matter cited in Bloomberg, Apple intends to launch three new laptops featuring new Kaby Lake processors from Intel.

While many have lamented Apple’s lack of laptop innovation in recent years, the division accounts for only 11% of the company’s revenue, which may explain why it has not taken top priority. However, Microsoft is creating increasingly appealing Surface laptops that are now closely rivaling Macbooks in aesthetics, quality, and performance—which may force Apple to up its ante.

During Apple’s most recent quarter, it sold more than four million desktops and laptops combined. Yet it has been nearly seven years since the last overhaul of the Air, and the last Pro update did not significantly improve a rapidly aging design.

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