‘Today at Apple’ launched in Canada today.
‘Today at Apple’ is the collection of new, free programs launching in all 495 Apple stores on topics from photo and video to music, coding, art and design and more.
The hands-on sessions will be led by highly-trained team members, and in select cities world-class artists, photographers and musicians, teaching sessions from basics and how-to lessons to professional-level programs.
Creative Pros will lead programs daily, including art and design sessions, Studio Hour sessions to focus on personal projects, and How To sessions on photography, video, music and coding, and more.
“At the heart of every Apple Store is the desire to educate and inspire the communities we serve,” said Angela Ahrendts, Apple’s senior vice president of Retail.
“‘Today at Apple’ is one of the ways we’re evolving our experience to better serve local customers and entrepreneurs. We’re creating a modern-day town square, where everyone is welcome in a space where the best of Apple comes together to connect with one another, discover a new passion, or take their skill to the next level. We think it will be a fun and enlightening experience for everyone who joins.”
Canadians can view and signup for ‘Today at Apple’ online. To celebrate the first weekend of new programs on Saturday, May 20 every Apple Store around the world will host a Photo Walk and Kids Hour.
The free programs focus on the features of Apple products customers love most, across all skill levels and ages.
For example, an iPhone user interested in photography can start with six How To sessions that cover shooting, organizing, editing, and more. More advanced photographers can join experiential Photo Walks that leave the store to dive into techniques including light and shadow, portraits and storytelling.
Going further, a Photo Lab features accomplished photographers on topics such as capturing candids, building a brand on social media or simply sharing their perspective.
Apple will also offer special programs for families and educators. Teachers can come together for Teacher Tuesday to learn new ways to incorporate technology into their classrooms, or aspiring coders of all ages can learn how to code in Swift, Apple’s programming language for iOS and Mac apps.
Families can join weekend Kids Hour sessions ranging from music making to coding with robots. Small business owners can engage with global and local entrepreneurs in the new Business Circuits program.