Bell is partnering with Canadian tech company PressReader to bring thousands of global newspapers and magazines to customers across the country.
Bell says it is the first Canadian telecommunications provider to offer its customers access to this many local, national, and international publications, which it believes solidifies “its position as the country’s leading communications company.”
“Canadians are using their smartphones and tablets to catch up on the news, conduct research or indulge in a great magazine feature, whether at home, at work or when they’re travelling,” said Nauby Jacob, Vice President, Products and Services for Bell Mobility. “With PressReader now on Canada’s fastest and largest mobile network, Bell Mobility customers can access an unmatched range of leading newspaper publications from Canada, the U.S.A. and around the world on their mobile devices.”
PressReader has built strong partnerships with publishers, including the National Post, Vancouver Sun, Toronto Star, The Guardian, and Forbes. Users get newspapers and magazines that are mobile-friendly and can be read, shared, and translated to 18 different languages.
“Our innovative business models have already brought high-quality journalism to readers across the world,” said Igor Smirnoff, Chief Commercial officer at PressReader. “We use machine learning to build custom Home Feeds that lead readers to stories and publications they’ll like.”
Bell Mobility customers can get their full-access subscription by adding $10 to their monthly bill.
“We’ve already transformed the global airline and hospitality industries, bringing PressReader to people around the planet,” said Alex Kroogman, CEO at PressReader. “As Canada’s 150th birthday approaches, we’re very proud to be working at home in Canada with a Canadian partner, connecting Bell customers to the stories they care about.”