Spotify Acquires Content Recommendation Engine MightyTV

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Spotify has acquired MightyTV, a machine learning-powered content recommendation engine, for an undisclosed sum.

The startup’s founder, chief executive officer Brian Adams, will join Spotify’s team as vice president of technology. In his new role, Adams will focus on advertising and marketing technology solutions.

“The content recommendation system MightyTV has built is incredibly aligned with how we think about advertising technology and marketing personalization,” said Jason Richman, VP of Product at Spotify. “Brian and his team will help us continue to innovate on free monetization and extend our leadership position in programmatic audio.”

“Spotify has built the leading marketplace for fans and creators,” noted Adams. “It’s an enormous opportunity for me and the team to help create native brand experiences that stay true to a product that millions love.”

The MightyTV team will be based in Spotify’s New York City, Toronto, and Stockholm offices.

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