Hootsuite Acquires Naritiv’s Snapchat Analytics Solution

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Social media management platform Hootsuite has acquired a Snapchat analytics solution developed by Naritiv, a Los Angeles-based content creation company.

The Vancouver firm’s acquisition builds on other recent buys, including digital advertising startup AdEspresso and social analytics firm LiftMetrix.

“Brands are turning to video-centric networks like Snapchat to engage with their audiences,” said Ryan Holmes, CEO of Hootsuite. “Naritiv has been at the forefront of connecting brands and agencies with Snapchat influencers and their audiences. We’re thrilled to integrate Snapchat functionality into the Hootsuite platform to help our customers take full advantage of this dynamic video network. Snapchat is the new TV.”

Snapchat has more than 160 million users that generate over 10 billion daily video views. Naritiv was recognized by Fast Company as one of the top ten most innovative video companies.

“We felt our Snapchat solution was complementary to the innovative marketing solutions that Hootsuite offers to brands and agencies,” said Dan Altmann, cofounder of Naritiv. “Hootsuite is a market leader for social media management across both paid and organic channels and we’re excited to see Hootsuite take our technology to the next level.”

As part of the acquisition, members of the Naritiv product team will join Hootsuite’s newly opened Los Angeles office.

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