Adobe Sensei Enhances Marketing Efficiency, Customer Experience Through Artificial Intelligence

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If we had to choose a topic in technology we reckon will be the most discussed, most followed, and most disruptive this year and for the foreseeable future, it would not be a difficult choice.

We’d pick artificial intelligence.

AI has stolen all the thunder from big data, the cloud, and the internet of things—and displays its remarkable breadth by involving itself in all of those areas (and improving them too). It’s already transforming our world, from the everyday consumer experience to the operation of businesses worldwide, big and small.

Adobe wants to address multiple layers where AI can benefit us. Through Sensei, the company’s machine learning framework, Adobe is enabling businesses to automate their own processes while simultaneously empowering them to create superior experiences for their customers.

At its annual Marketing Summit in Las Vegas, Adobe unveiled new enterprise capabilities for Sensei that push today’s boundaries of commercial AI, and rendered the software more powerful and useful than before through deep integration with the company’s recently enhanced Cloud Platform, including instant access to Creative Cloud assets.

Adobe Sensei uses artificial intelligence and machine learning, as well as Adobe’s massive volume of content and data assets, to tackle today’s most complex experience challenges. The intelligence layer in the Adobe Cloud Platform, Adobe Sensei provides customers with a unified AI and machine learning framework as well as intelligent services to help them work smarter and faster.

“Innovation in Adobe Sensei, our AI, machine learning and deep learning framework, dramatically accelerates and improves the design and delivery of experiences across any customer touch point,” said Abhay Parasnis, Adobe’s chief technology officer.

New features from Sensei include Fluid Experiences, which helps create experiences across social, VR, and other channels, and Auto-Target, which eliminates the complexity associated with manual testing and deterministic or rules-based content personalization.

Adobe believes that advancements in cloud services have “fundamentally altered the computing landscape,” and suggests that the next decade “will bring even more disruptive changes in how brands create, immerse and engage their customers in their experiences.”

“At Adobe, we believe experience is the great differentiator, the make-or-break attribute to ignite life-long customer advocacy and growth,” said Brad Rencher, Adobe’s general manager for digital marketing. “Leveraging deep customer intelligence, Adobe Experience Cloud gives businesses everything they need to deliver a well-designed, personal and consistent experience that delights customers at every touchpoint.”

Adobe’s platform is used by thousands of partners worldwide, manages 100 trillion data transactions per year, and receives over 700 million API calls per day through Adobe I/O.

When Artificial Intelligence Learns to Build AI

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