As many as 44% of adult Canadians are now subscribed to Netflix, the latest data from Media Technology Monitor shows. This is up from 41% a year ago.
However, that does not mean nearly half of Canadians are actually paying for a subscription. MTM’s report shows that almost one-third of subscribers share their password with non-family members—technically against Netflix’s terms, but a very difficult thing to stop.
Netflix is on a tear. Revenue and subscriber growth were both ahead of the company’s own guidance during its latest quarterly report. And it’s now ahead of cable television in the US.
Netflix says it plans to release 1,000 hours of original content in 2017, up from 600 hours last year.