Apple’s iPhone has gained ground in almost every region recently, new data shows.
According to Kantar Worldpanel ComTech, iOS grew 7% year-over-year in terms of smartphone sale marketshare. Today iPhone represents more than 40% of sales, up from 33% last year. In other regions, that figure is even higher, such as Japan (52%) and Great Britain (44%).
“The lack of the headphone jack has proved to be a non-issue for US iPhone consumers, as iPhone 7 was the top selling device in the three months ending October 2016, achieving 10.6% of smartphone sales, despite not being available for the full three month period,” said Lauren Guenveur, Consumer Insight Director for Kantar Worldpanel ComTech. “iPhone 7 Plus was the 4th best-selling device at 5.3%, behind the iPhone 6s and Samsung Galaxy S7.”
“Google achieved 0.5% of smartphone sales, a strong showing given that the Pixel was only widely available from October 20,” added Guenveur. “In that short time, Google has reached market parity with more established brands like Huawei and Microsoft, who are also at 0.5%.”
iPhone 7 is now the second best selling phone in Urban China, according to Tamsin Timpson, Strategic Insight Director at Kantar Worldpanel ComTech Asia.
“This brought iOS share up to 17.1% of smartphone sales in the latest period versus Android’s 82.6%, and also brings Apple firmly ahead of Xiaomi at 15.9%,” Timpson noted.
Android remains the dominant ecosystem, topping 75% across much of the globe. But “this is not a surprise, nor should it be,” says Guenveur, “as Android’s business model provides consumers with a variety of brands and pricepoints from which to choose.”