Amazon Opens Beta of Go, an App-Based Grocery Store With No Checkout

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Amazon has launched a beta of Go, app-based grocery store that has no cash registers or checkout line.

“We created the world’s most advanced shopping technology so you never have to wait in line,” says Amazon.

But how does it work?

Our checkout-free shopping experience is made possible by the same types of technologies used in self-driving cars: computer vision, sensor fusion, and deep learning. Our Just Walk Out technology automatically detects when products are taken from or returned to the shelves and keeps track of them in a virtual cart. When you’re done shopping, you can just leave the store. Shortly after, we’ll charge your Amazon account and send you a receipt.

The 1,800-square-foot retail store, located in Seattle, took four years to develop. To shop, customers need an Amazon account, a smartphone, and the free Amazon Go app.

Amazon Go is currently open to Amazon employees and will open to the public in 2017.

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