Cyber Monday Beats Black Friday, but the Real Winner is Mobile

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Cyber Monday online sales reached $3.45 billion—a new record and 12% increase over last year.

According to data from Adobe, mobile spending skyrocketed 34% year-over-year, surpassing $1 billion. Mobile now accounts for almost half of ecommerce traffic and nearly one-third of sales.

“Cyber Monday was one for the history books this year, bringing in $3.45 billion and making it the biggest online shopping day ever,” said Tamara Gaffney, principal analyst, Adobe Digital Insights.

November so far has generated $40 billion in ecommerce revenue, up nearly 8% from last year, Adobe says.

The mobile growth is truly astounding. According to data from PayPal, roughly one-third of all total payment volume for Black Friday was on mobile, with an average spend amount of more than $60.

“People aren’t just using their phones to connect, they’re using it to snag a deal,” says Kerry Reynolds, Head Consumer Marketing, PayPal Canada. “Convenience is a key driver as shoppers take instant advantages of the retailer deals they see on-the-go on their smartphones either through email sales alerts or through ads on their social media channels.”

Mobile Commerce Has Officially Arrived: One-Third of Online Sales Now Hail from Phones, Tablets

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