More than $5 billion was spent online by the end of Black Friday, an 18% percent increase year-over-year, according to data from Adobe.
Black Friday set a new record by surpassing the three-billion-dollar mark for the first time at $3.34 billion (22% growth YoY) while Thanksgiving accounted for the remaining $1.93 billion, says Adobe.
“Shoppers hit the buy button at unprecedented levels as conversion rates were up nearly a full percent across all devices in the evening hours on Black Friday,” said Tamara Gaffney, principal analyst and director, Adobe Digital Insights.
Black Friday also became the first day in retail history to generate over one billion dollars in mobile revenue at $1.2 billion, a 33 percent growth YoY.
Mobile is driving the majority of visits to retail websites on Black Friday at 55% (45% from smartphones, 10% from tablets), while accounting for 36% of sales (25% smartphones, 11% tablets).
The five top selling electronic products on Black Friday were Apple iPads, Samsung 4k TVs, Apple MacBook Air, LG TVs and Microsoft Xbox.
“With the full day total coming in at $3.34 billion, Black Friday may have just dethroned Cyber Monday’s position as the largest online shopping day of the year,” Gaffney said.
Adobe’s Black Friday report is based on aggregated and anonymous data from 22.6 billion visits to retail websites.