10 Things Email Marketers Should Know for Black Friday—and Beyond

Often considered the unofficial start to the holiday shopping season, Black Friday has been a long-held phenomenon Americans, ringing up billions in sales on a single day—$4.5 billion US was made last year alone online. In recent years, Canadian consumers have also begun to look to this day as an opportunity to get a head … Continue reading 10 Things Email Marketers Should Know for Black Friday—and Beyond