Decisive Farming has raised a $6 million (CAD) Series A round. The financing hails from McRock Capital Corporation, a Toronto venture capital fund manager focused on the Industrial Internet of Things.
The Alberta agritech startup provides crop farmers and agriculture service providers with precision agriculture solutions and mobile- and cloud-based software tools to operate their businesses more profitably.
“Our family has been in the farming industry for four generations,” says Remi Schmaltz, CEO of Decisive Farming. “When we founded the company in 2011, we understood the profound impact that agronomy, data analytics, and software has on improving profitability in the crop farming industry.”
Decisive Farming’s flagship product, Optimize RX, uses soil analysis and GIS mapping to help farmers efficiently seed and fertilize their crops in an effort to maximize profits. The company has developed an IIoT cloud-based software app, My Farm Manager, which connects people, service providers and data to manage and optimize entire farming operations.
“Over the past five years, we have seen overwhelming evidence that the agricultural sector is leading the charge in the adoption of IIoT solutions,” says Whitney Rockley, Managing Director of McRock Capital.
As part of the financing, Rockley will join the Decisive Farming Board of Directors.