Google Acquires FameBit, Which Connects Marketers with Digital Influencers

Google is seeking new branded content opportunities for it’s YouTube stars with its acquisition of FameBit. Announced yesterday, Google picked up the self-service marketplace where brands and social media influencers collaborate for product or service endorsements. Google bought the startup from Science Inc., whose portfolio has included Dollar Shave Club (which Unilever bought in July) and HelloSociety (which the … Continue reading Google Acquires FameBit, Which Connects Marketers with Digital Influencers