Apple intends to set up a research and development center in Shenzhen, the heart of China’s manufacturing region.
The world’s largest technology company is eager to push growth in China, where local rivals have gobbled up large chunks of the smartphone pie.
Apple hopes to regain its dominance in the world’s second largest economy by earning back marketshare from competitors like Huawei and OPPO. It will be the company’s second R&D center in the country. The other one is located in Beijing.
The iPhone maker now has 36 stores in China, behind only the UK (39) and US (268). But given the population of China, it has the potential for hundreds more—Canada, for example, has almost as many Apple Stores at 29. Apple has been plagued by fake stores in China, however, but those are on the decline.