Slack Deepens Integration with Salesforce Ahead of Dreamforce

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Slack has officially partnered with Salesforce to deliver new integrations this month and more in the future.

One new feature is the ability to search for a Salesforce opportunity, customer, contact, or lead in Slack. You will also be able to send updates from Slack into Chatter and vice versa. In addition, users will be able to assign a Slack channel to a Salesforce customer record and a new section on that record will display the unread message count for the connected channel.

Slack, which has more than three million daily active users, operates a directory of several hundred third-party apps. CEO Stewart Butterfield is heavy on synergy. Aside from partnerships like this one with Salesforce, Slack has invested $2 million across 14 companies. Last year Slack launched an $80 million fund,  co-launched with venture capital firms including Accel and Andreessen Horowitz. The company, valued at nearly $4 billion, says its funds investments typically range from $100,000 to $250,000.

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