Ecommerce Dominance Continues as Half of Shoppers Now Begin Product Searches on Amazon

Amazon is quickly becoming the starting—and often end—destination for shoppers in North America, posing a threat to brick-and-mortar retailers but also displaying dominance over its digital competitors. 55% of US online consumers begin their product searches on Amazon, according to a new survey from Internet marketing firm BloomReach, up from 44% just one year ago. … Continue reading Ecommerce Dominance Continues as Half of Shoppers Now Begin Product Searches on Amazon