Kanye West Uses Square for Whirlwind Weekend of Worldwide Pablo Pop-Ups

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Kanye West tweeted this week that he will launch a 21-city worldwide PABLO retail event to take place this weekend, starting today and ending Sunday.

The pop-up stores will exclusively use Square as their point-of-sale partner.

There will be 13 Pablo stores in North America, three in Europe, and the rest across Asia and Australia. In the US, cities will include Detroit, Miami, and Dallas. In Canada, Toronto will get a store.

Each pop-up store will feature limited-edition Pablo merchandise exclusive to each city. The store’ music will be powered by surround-sound Sonos speakers.

 

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