Twitter has reached an agreement to stream live weekly games from Major League Baseball and the National Hockey League, which means the micro-blogging network now has deals with the four biggest professional sports leagues in the US.
“Twitter is the fastest way to see what’s unfolding in MLB and the NHL,” said Anthony Noto, Twitter’s chief financial officer. “MLBAM has pioneered streaming live digital video and we could not be more excited to partner with them on live games as well as ‘The Rally’, giving our audience the live sports events they are already talking about on one screen on Twitter.”
The weekly live streams will be available free, even to logged out users.
“Twitter has long been a great partner and platform for both baseball and hockey fans as they follow their favorite teams and players every day,” said Kenny Gersh, MLBAM’s executive vice president, business. “We know fans will embrace what this wide-ranging partnership brings – expanded and reliable access to live baseball and hockey and the introduction of Twitter’s first daily live highlight show delivered intuitively to a platform where they’re actively engaged with the games.”
The games will not be available in Canada.