In his authentic Elon Musk-ian way, the Tesla cofounder and CEO unveiled the roadmap for future of the electic motor company.
Yesterday, Telsa’s blog posted Elon Musk’s Master Plan Part Deux, the highly anticipated sequel to 2006’s master pan. In Musk’s attempt to make sense of Tesla’s recent moves, he explained the decision to acquire SolarCity and the vision to create a (more) sustainable world.
“The point of all this was, and remains, accelerating the advent of sustainable energy, so that we can imagine far into the future and life is still good. That’s what “sustainable” means. It’s not some silly, hippy thing — it matters for everyone.”said Musk in the statement released July 20, “We can’t do this well if Tesla and SolarCity are different companies, which is why we need to combine and break down the barriers inherent to being separate companies.”
Tesla’s absorption of SolarCity is essential to “create a smoothly integrated and beautiful solar-roof-with-battery product that just works.” At this point it is unclear if this relates exclusively to Tesla’s vehicles, or will also apply the Powerwall, Tesla’s built-for-the-home battery.
Regardless, the future of sustainability (as Musk sees it), is do or die: “By definition, we must at some point achieve a sustainable energy economy or we will run out of fossil fuels to burn and civilization will collapse.”
Read more about Musk’s Master Plan here.