Following Acquisition of Bitstrips, Snapchat Integrates Bitmoji into Platform

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Snapchat will now let users send Bitmoji to each other in both snaps and chat. The company acquired Bitstrips, the startup behind Bitmoji, earlier this year for a rumored $100 million.

Bitmoji enables users to create their personal emoji, which they can use to express emotions to other users. Users can set up a Bitmoji avatar within Snapchat now.
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