To its credit, Pokémon Go has become a global phenomenon while launching in only a select few markets. Even so, its developer is promising a rollout to myriad new markets soon.
The head of Niantic, the game’s maker, says he has plans to launch Pokémon Go across up to 200 regions around the world “relatively soon,” reports Reuters. Currently the company is bolstering server capacity to enable this.
Right now Pokémon Go is only available in the United States, Australia, New Zealand, Britain and Germany, though other countries—like Canada—can use simple workarounds to play.
Nintendo shares have climbed 86 percent in less than two weeks, adding $17 billion to the company’s market value.