Despite Doubts, Second Annual Prime Day Another Smashing Success for Amazon

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The second annual Prime Day was the biggest day ever for Amazon. Amazon says customer orders surpassed Prime Day 2015 by more than 60% worldwide and more than 50% in the US.

It was also the biggest day ever for Amazon devices globally and record Prime Day for each Amazon device category including Fire TV, Fire tablets, Kindle e-readers and Alexa-enabled devices.

“Prime itself is the best deal in the history of shopping, and Prime Day was created as a special benefit exclusively for our Prime members,” said Greg Greeley, Vice President, Amazon Prime. “We want to thank our tens of millions of members around the world for making this the biggest day in the history of Amazon. We hope you had as much fun as we did. After yesterday’s results, we’ll definitely be doing this again.”

More than two million toys and more than one million pairs of shoes were purchased by customers on Prime Day 2016, as well as 90,000 televisions.

Amazon is now the fifth-largest company in the world, surpassing Warren Buffet’s Berkshire Hathaway.

Amazon Surpasses Warren Buffett’s Berkshire Hathaway to Become Fifth Largest Company in World

 

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