Elon Musk Says Tesla Has a (New) ‘Top Secret Masterplan’

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A decade ago, Elon Musk wrote an open letter entitled “The Secret Tesla Motors Master Plan (just between you and me).” Fast-forward 10 years, and Musk has concocted part two.

The original plan hinted at the Tesla 3 sports sedan and the Tesla S four-door. The Tesla founder says he will reveal the “masterplan” later this week. Could it be another model of Tesla?

Musk probably hopes this news will take the spotlight away from the recent fatal accident that occurred while a driver used Tesla Autopilot software—even though, as we and others pointed out, it was hardly a tragedy for Tesla, statistically speaking.

Here’s our favourite snippet from the original masterplan:

Build sports car
Use that money to build an affordable car
Use that money to build an even more affordable car
While doing above, also provide zero emission electric power generation options
Don’t tell anyone.

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