Snapchat is wildly popular among teens and millennials, but their parents? Yes, actually. The demographics around Snapchat users are changing rapidly.
New comScore data for the five-year-old company shows that 38% of U.S. smartphone users ages 25 to 34 are on Snapchat, and 14% of those 35 or older use the app. Just three years ago, only 2% of those above 35 used Snapchat.
Snapchat, which is valued at $16 billion, is experiencing a similar change in user demographics that Facebook did—building a userbase of youth and then watching older folks gradually join in on the fun.
69% of U.S. smartphone users age 18 to 24 are on Snapchat, and teens don’t love the idea of their parents using the same social media platforms, but the company says it welcomes older users with open arms.
“Our community enjoys having their parents on Snapchat because it’s a really fast and fun way to communicate,” a spokeswoman told the Wall Street Journal. “We don’t have the public likes and comments that often make for awkward moments on traditional social media. It’s never been an issue,” she added.
This year Snapchat expects to earn $300 million in revenue, up from $60 million last year.