Pinterest this week announced updates to its platform and they’re clearly focused on monetization. Following the launch of buyable pins on mobile last year, the photo sharing company has brought them to the web. This means users browsing Pinterest on any device can now make immediate online purchases of goods they discover.
On the technical side, Pinterest has added a visual search capability. Users can take a photo of an item they like in real life and the app will recognize the image and show pins related to the photograph’s content. The search engine leverages deep learning, a type of artificial intelligence.
Six years in, Pinterest has more than 100 million users. Last year the San Francisco company was valued $11 billion.