Yesterday at the Apple Worldwide Developers Conference (WWDC), Apple announced that Apple Pay will come to the web this fall.
Shopify took advantage of the opportunity to announce that they will be one of the first to offer Apple Pay on the web to consumers through its more than 275,000 merchants.
With Apple Pay, consumers will be able to quickly and securely check out via Safari on iPhone, iPad, and Mac with one touch.
“Currently, online shoppers encounter a lot of friction when trying to purchase items on a mobile device. Apple Pay can help provide consumers with seamless purchase experiences,” said Jason Normore, Director of Engineering at Shopify.
“Shopify’s mission has always been to enable our merchants to offer their customers the best experience, and that’s why the announcement of Apple Pay coming to the web is so exciting. Now more than 275,000 small and medium-sized businesses are laying the groundwork for a better shopping experience on iPhone, iPad and Mac.”
Currently, more than 60% of all checkouts started on Shopify stores come from mobile, but only 40% of these visitors complete a purchase. With Apple Pay, merchants can provide a simplified checkout via Safari with iPhone, iPad and Mac, making customers more likely to click the “buy” button.